Local Charity Tries New Reality to Engage Audience

Local charity Charlie House has partnered with tech company PWK Sales & Marketing to offer the public an innovative way of accessing information about their services and the Big Build Appeal.

A local children’s charity has partnered with tech company PWK Sales & Marketing to bring its mascot to life and support its fundraising efforts. The free ROAR app uses AR technology to bring Charlie Dog to life with exclusive video content and also gives the opportunity for viewers to directly donate from their smart phones.

ROAR is an augmented reality app that acts as a tool for brands and businesses, allowing them to use digital content to enhance information on their products and services.

PWK has partnered with Charlie House, a charity for babies, children and young adults with complex disabilities and life-limiting conditions in the North East of Scotland, to offer their followers a fun and innovative way to find out more about their projects and services, as well as directly donate.

Fans of Charlie House can now download the ROAR app on their mobile phone and scan Charlie Dog in his Big Build attire as well as the charity’s logo on any literature via the camera. Doing so will gain them access to an exclusive video about the Big Build that they can watch whenever and wherever they want. This informative video aims to encourage more people to fundraise and donate.

Speaking of the collaboration with Charlie House, Paul Caruana, director at PWK Sales and Marketing says, “We are absolutely delighted to be supporting Charlie House in any way we can. Their desire to engage supporters, both existing and future, using the latest technology is fantastic. Charlie House’s AR campaigns are a fantastic example of how AR can be used to raise an organisations profile and achieve their goals.”

Charlie House’s Big Build is a public fundraising campaign to raise £8million for a specialist support centre being built on the grounds of Woodend Hospital. The centre will have 8-bedrooms, with additional family accommodation, set in 4 acres of ground. The state-of-the-art building will feature a sensory room, library, spa pool, craft room, teen den, soft play area, therapy room, star room, for end-of-life care & bereavement, outdoor play area and sensory gardens as well as adaptable meeting space and office space for the Charlie House team and medical staff.

In the North-east of Scotland alone there are over 1,500 babies, children and young people with complex disabilities and life-limiting conditions. Since the charity began in 2011, Charlie House has been committed to supporting these babies, children, young people and their families.

Its current services include activity clubs, siblings’ clubs, support from the Charlie House Community Nurse, one-to-one emotional and practical support from the Children & Family Support Manager and an annual adventure trip to Kielder Forest Park, run by the Calvert Trust.

Susan Crighton, Director of Fundraising at Charlie House, says of the app, “As a charity we are always looking for fun and innovative ways to bring home the Charlie House message and keep people updated in regard to our services and progress with our Big Build appeal. We are very grateful to PWK for their support with this latest technology which gives people the opportunity to find out more about us as and when they wish and also the chance to donate at the click of a button. We look forward to sharing more exclusive video content via the app shortly.”

To download the free ‘ROAR’ app now visit the iTunes and Android app stores

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